AMERICAN GIRL | MATTEL INTERNSHIP

BRAND CREATIVE

The challenge

I was a Graphic Design Intern on the American Girl Brand Creative team at Mattel from June–August 2024, where I contributed to a range of brand and marketing projects across print and digital touchpoints. I contributed to American Girl catalog spreads, email campaigns, retail signage, the rebrand of the American Girl digital storefront on Amazon, and early-stage development for American Girl’s 40th anniversary branding. Working within an established brand system gave me valuable experience in brand management, layout, typography, digital and print production, and designing for a global consumer brand. It also gave me the opportunity to see how a brand identity translates from guidelines into real-world consumer experiences.

I was a Graphic Design Intern on the American Girl Brand Creative team at Mattel from June–August 2024, where I contributed to a range of brand and marketing projects across print and digital touchpoints. I contributed to American Girl catalog spreads, email campaigns, retail signage, the rebrand of the American Girl digital storefront on Amazon, and early-stage development for American Girl’s 40th anniversary branding. Working within an established brand system gave me valuable experience in brand management, layout, typography, digital and print production, and designing for a global consumer brand. It also gave me the opportunity to see how a brand identity translates from guidelines into real-world consumer experiences.

BEHANCE

As part of the creative team developing American Girl’s 40th anniversary branding, I contributed to the early exploration of the anniversary logo and visual identity. The work explored ways to celebrate the brand’s four decades of storytelling and play while staying connected to American Girl’s refreshed masterbrand.