BROOKLYN DELHI

Brooklyn Delhi already had a strong visual identity and loyal following, so the challenge wasn't to reinvent the brand, it was to evolve it in a way that felt fresh while staying true to its roots. I wanted to create a richer storytelling experience that celebrated the cultural heritage behind the products and introduced audiences to Indian condiments in a more meaningful way. To achieve this, I explored ways to weave education and storytelling directly into the packaging through custom illustrations, textured visuals, and short notes about achaar, its origins, and the traditions behind it. The goal was to create packaging that not only stood out on the shelf but also invited customers to connect with the culture and craftsmanship behind every jar.